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The client looked to save money from printed announcements, so the usability of an email template and content management system were developed. I worked on four directions as well as the specifications for the programmers. Directions were photographic, typographic, a mix of both and a play on the logo itself.

All work was done while interning at PS New York.

Part of the CMS flexibility was that two design elements could easily be changed every month such as the highlighted color as well as the background image. This would in return keep their email newsletters a bit more fresh and less redundant throughout the year.

http://www.artmattersfoundation.org

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Robert Lowell Huston © 2011