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Chemo No More




 



   




























Magazine advertisement campaign for a hypothetical company that released the first revolutionary pill to make chemotherapy obsolete.

Anyone that understands how truly revolutionary this would be, I reflected that throughout the campaign by a bold headline which is actually the campaign's tagline. Accompany that with bright and uplifting visuals with minimal body copy to entice the viewer to simply visit the website to become more aware of its' possibilities – these magazine ads would simply demand the attention they deserve.

 










 

I printed the one above international poster size for my senior exhibit. It was a blast having the opportunity to print this project so large to its' original 11x8.5 magazine scale. This project was a success due to its real-time comparison of medical magazine advertisements that have turned mute and absolutely mundane.





















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Robert Lowell Huston © 2011