Precious Paws Identity

This was for a local dog grooming shop back in Kalamazoo, Michigan. The direction took a highly positive outlook through the use of four pastel hues to represent the joy dog-owners have in getting their best friends a new hair cut and cleaning.

In demand of new business, the identity was developed for business cards, cheap automobile marketing, letterheads and concepts for future apparel items. The printed materials would be printed in four equal amounts to distribute the four-color palette throughout their clientele base.