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Redesigned identity for the clothing company to attract a new younger generation through the sensation of color and emotion. In addition to the identity system, I also developed an abstract folding introductory catalog that the customer could easily throw into their bag at the point of purchase.
I also presented the reasoning behind the aesthetic decisions in an presentation booklet followed by a visual presentation. In a more concise vocabulary, it was essentially a branding guideline booklet that also explained the factors that affected the final outcomes. |
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