ADT SOS
Personal safety when you need it most.
🙌 Promise
Giving people the chance to have ADT on standby whenever they feel unsafe.
Whether that’s a walk in a parking garage at 1 am, or talking to a resident as a leasing staff. Everyone has a right to be safe.
🧠 Strategy
This marked our first integration with a core ADT safety feature set after the acquisition of IOTAS. Before expanding to a broader roadmap of security panels and cameras, our goal was to deliver safety features to all users—residents and managers alike.
Protect people, not things.
👨🎤 Residents
We began with our residents to reach a wider audience. Market and user research showed that people loved the peace of mind this feature provides, especially in our target garden-style primary properties.
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