ADT Resident App
Reposition the ADT brand for younger generations.
🙌 Promise
With new functionality off the table, we aimed to make the resident experience stand out in the sea of sameness across the smart home landscape.
With only a few devices in each apartment, we focused on making a personal and joyful experience that residents would love to use.
🧠 Strategy
We leaned into the wider sense of home. What home home means to people. Home is deeply personal. The resident experience should reflect that perspective.
We wanted to break smart home experiences out of the sterile design landscape and explore how personalization could drive the experience itself.
🚨 Challenges
At the start of the project, we faced a major limitation: no new functionality or devices could be added.
The purpose of the project was to redesign the resident experience exclusively through an experiential software lens.
⛳ Outcome
Because this was a bold departure from ADT’s outdated and dry brand guidelines, I presented the direction to multiple C-level executives, earning enthusiastic support and buy-in.
The project was on track for full design and development until it was placed on hold due to engineering resource constraints and system reliability prioritization.
Competitive Analysis
Animation Framework
Designed a framework defining art shape logic and behavior in relation to background and foreground elements.
Identified industry-leading engineers and agencies who could bring this fluid concept to life.
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